Young, hungry, and allergic to “policy mill.”
An independent insurance advisory: carrier-neutral, privately run, and built for people who have built something worth keeping.
Why we exist
Relationships that should last decades.
Primus was built on a simple observation: the insurance industry treats people like transactions. We treat them like relationships that should last decades.
We hold no quotas and answer to no single carrier. When we recommend a plan, it’s because it won on merit, shopped across top-rated carriers on your behalf.
Many of our clients start as families and become business owners, or the reverse. We design personal protection and group benefits under one roof, so nothing falls between them.
What we stand for
What PRIMUS stands for.
Plain English
If you leave a meeting confused, we failed. Every recommendation is explained without jargon.
Renewals, reviewed
Every renewal and every life change gets a fresh look, so your coverage keeps fitting.
Independent
No quotas and no single carrier to answer to. A plan we recommend won on merit.
Market-wide
Every case is compared across multiple carriers and shown to you side by side.
Undivided attention
One dedicated advisor who knows your whole picture, from first call to every renewal.
Strictly private
Your affairs stay your affairs. We build quietly, the way wealth should be protected.
Our promise
Private-client standards for everyone.
“We would rather earn your renewals for twenty years than your signature once.”
Whether it’s a seven-figure estate strategy or a five-person group dental plan, you get the same advisor, the same discretion, and the same follow-through.
Primus
By the numbers
What working with us looks like.
quote turnaround
for a full side-by-side illustration
carrier quotas
confidential
Let’s have that first conversation.
A 15-minute conversation is the only first step. No forms, no pressure, just clarity on what you have and what you’re missing.